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Cigarette branding To brand a product is to go beyond the attributes of the physical entity to construct associations and meanings for the product that have value to the consumer that transcend price and utility (Carter 2003)

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However, Muratoglu was forced to move his business to Western Europe after the Ottoman Empire obtained exclusive control and possession of the tobacco industry

Lawyer Wang Shiru, arguing that such use is in violation of the law and damages the nation's image, petitioned the Beijing First Intermediate People's Court to invalidate Shanghai Tobacco Group's "Zhnghu" trademark